Saatchi&Saatchi promote Toyota’s new look Prado as ‘great place to raise a family’

Toyota has unveiled  a new campaign promoting its family land-cruiser, the Prado.

https://www.youtube.com/watch?v=OMdE1-g1XPY

The commercial, by Saatchi&Saatchi, features a family of four camping and off-roading in the new Prado, ending with the tagline ‘New-look Prado, a great place to raise a family’.

Credits:

• Executive Creative Director: Damon Stapleton
• Creative Director: Steve Carlin
• Senior Copywriter: Steve May
• Senior Producer: Kate Gooden
• Director: Adam Sevens
• Producer: Mark Foster
• Prod. Co: Robbers Dog
• Group Business Director: Ben Court
• Senior Business Director: Amy Turnbull