Saatchi&Saatchi promote Toyota’s new look Prado as ‘great place to raise a family’

Miranda Ward

December 5, 2013 4:18

Toyota has unveiled a new campaign promoting its family land-cruiser, the Prado.

https://www.youtube.com/watch?v=OMdE1-g1XPY

The commercial, by Saatchi&Saatchi, features a family of four camping and off-roading in the new Prado, ending with the tagline ‘New-look Prado, a great place to raise a family’.

Credits:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

Saatchi&Saatchi Toyota

1 COMMENTS

JB 5 Dec 13

This ad has been on TV for weeks, Mumbrella….

User ID not verified.

Latest

Kyle and Jackie O 'go rogue' in another Melbourne campaign

Coca-Cola and Disney release limited-edition Star Wars collection in Australia

Shift from traditional search drives Yango Creator

Apparent creative director departs for 'social impact future'

Publicis Groupe stock dives despite sunny forecast

Saatchi&Saatchi promote Toyota’s new look Prado as ‘great place to raise a family’

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE