Parker: Australian agencies not built for project based work
Tim Burrowes, Mark Green, Tim Parker, and Travis Johnson at SAGE yesterday.
CEO of Naked Communications Tim Parker has told an audience that Australian agencies are not adequately built for the growing trend of project based work.
Speaking at the Secrets of Agency Excellence Conference (SAGE), hosted by Mumbrella’s industry guide The Source, Parker said most Australian agencies are still geared for retainer business and are struggling as clients push for them towards project-by-project work.
“It’s now so much more project based,” said Parker “What happened to the retainer business?”
This has been coming for a long time and major agencies refuse to address it. Which, as a smaller, more nimble agency, suits us! I don’t see the problem with project based work – it keeps everyone on their toes and cuts out all the fat in the processes employed.
In fact, with everyone and their dog moving towards ABNs, part-time work and freelance I think there’s a lot that larger agencies could do to cut their overheads and bulk up their resources project to project rather than client to client.
Retainers for long term strategy work I get. Day to day project rollouts though could be based on project fees rather than retainers.
Working really well for Naked eh Tim?