Salary is a marketer’s top priority: New report from iknowho

June 24, 2024 3:36

Salary has overtaken workplace culture as the number one priority for marketers, according to the latest figures from marketing recruitment agency iknowho’s annual Salary & Market Insights Guide.

The report finds insights into what is impacting marketers across both agency and in-house, from salaries, to benefits, to key workplace trends.

The 2024-2025 report found that the past 12 months have seen significant shifts in the job market due to challenging economic conditions, high interest rates, and increased cost of living.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Bec Godkin iknowho Salary & Market Insights Guide Sheryn Small

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Salary is a marketer’s top priority: New report from iknowho

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