SaleCycle launches Australian push with appointment of chief revenue officer

April 28, 2016 9:53

Brinkworth to head SalesCycle push in Australia

Brinkworth: “The supply chain ecosystem of digital marketing is where it’s all happening”

Behavioural marketing company SaleCycle is set to amp up its presence in Australia and Southeast Asia with the appointment of a chief revenue officer to oversee the company’s growth.

Former Ensighten Asia Pacific regional director Chris Brinkworth assumed the new role this week and said he would focus on building the business in the Australian market.

SaleCycle has built its model on supporting businesses using digital to capture more of the 98% of potential customers who are lost at the last click before a sale.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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