F.Y.I.

Samsonite dumps Haystac for FRANk

November 27, 2012 10:40

Luggage brand Samsonite has appointed FRANk Media to social media and PR duties – which means Haystac moves off the business.

The announcement:

Samsonite Australia has appointed FRANk Media to handle the Social Media and PR for its Samsonite brand in Australia & New Zealand, effective from January 2013.

Dara Tang, Product & Marketing Manager for Samsonite Brands, said the company is very happy to be working with FRANk.

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1 COMMENTS

Press Release 3 Dec 12

Good on Frank for issuing a media release on what would have to be a small client win, and smart move Samsonite for going to an agency that has their PR headed up by someone with only Account Executive/ Account Manager experience. You get what you pay for.

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