Samsung Ads announces senior hires to boost agency and marketing strategy
Samsung Ads has appointed Levi Guillory and Carla Dawson to strategic agency and marketing roles covering ANZ and SEA territories.
The announcement:
Samsung Ads, the advertising division of Samsung Electronics, welcomes two strategic senior hires: Levi Guillory, agency head, strategic accounts, NSW & NZ and Carla Dawson, head of strategic marketing, ANZ & SEA.
In the newly created role of agency head, strategic accounts, Levi Guillory joins Samsung Ads from Foxtel Media and News Corp, bringing over a decade of high-level experience in sales and premium streaming platforms. Reporting to head of sales, Richard Wheeler, Levi will focus on deepening relationships with Samsung Ads’ growing portfolio of agencies. Working closely with existing clients, Levi will help optimise and elevate campaign outcomes through Samsung Ads’ innovative product and data capabilities.
Carla Dawson steps into her new role as head of strategic marketing at Samsung Ads following a ten-year tenure at NBCUniversal. With her extensive background in premium content and media, Carla brings a unique depth of understanding to the advertising landscape. As she takes the reins on strategic initiatives focused on client growth, retention, and engagement, she’ll play a crucial role in harnessing the strong APAC-wide momentum Samsung Ads is experiencing – momentum that has seen the client base grow fourfold year over year.
Levi Guillory, agency head, strategic accounts, Samsung Ads, NSW & NZ, said, “As the company continues to expand, being able to come on board and focus on enhancing our collaboration with existing partners is a welcome opportunity. Identifying areas of ongoing strategic growth in such a fast-paced industry is going to be key to making CTV campaigns work smarter for our clients.”
Carla Dawson, head of strategic marketing, Samsung Ads, ANZ & SEA, added, “I’ve followed the evolution of Samsung Ads over the past few years, and it’s an exciting time to be joining the team. With a strong foundation already in place, I’m looking forward to building on that momentum by leveraging a blend of creative strategy and data-led marketing to elevate Samsung Ads’ presence and impact across the region.”
Alex Spurzem, managing director, Samsung Ads Southeast Asia & Oceania (SEAO), commented, “To add such a wealth of experience to the team at a time when advertisers are seeking better outcomes in TV is a huge win for the company. Carla and Levi’s leadership will not only strengthen our team as we deliver smarter capabilities for advertisers, but also ensure our clients’ campaigns are optimised to their fullest potential.”
Source: Addy PR
