Samsung Australia fined $14m over misleading Galaxy phones ads

Darcy Song

June 23, 2022 3:57

The Federal Court has ordered Samsung Electronics Australia Pty Ltd (Samsung Australia) to pay $14 million in penalties for misleading consumers about the water resistance of various Samsung Galaxy phones.

The judgment comes after the Australian Competition and Consumer Commission (ACCC) instituted proceedings against the company in 2019, alleging it made false, misleading and deceptive representations in advertising.

The campaign in question consists of nine ads across Facebook, Twitter, Instagram, website, and in-store, suggesting that the Galaxy phones were suitable to be used in pool and sea water. These ads were released between March 2016 and October 2018 for S7, S7 Edge, A5 (2017), A7 (2017), S8, S8 Plus and Note 8 Samsung Galaxy phones.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.