Samsung calls creative and media pitch
Clemenger's award-winning "Clash of the Commuters" work for Samsung
Samsung Australia has launched a creative and media pitch, putting Clemenger Group under review for its largest account.
The Korean technology giant is reportedly in the early stages of reviewing its creative and media briefs, which were consolidated under Clemenger via CHE Proximity in 2020.
At the time, Mumbrella reported the media account alone was valued at between $60 million and $70 million.
Clemenger recently won the Media Federation of Australia’s Grand Prix award for its “Clash of Commuters” to promote Samsung’s flagship S26 handset.
Before appointing Clemenger, Samsung’s creative work was handled by Publicis’ Leo Burnett (now Leo Australia), while its media account was managed by Starcom.
Samsung also previously consolidated its social duties with Clemenger in 2020, dropping We Are Social. However, the brand still works with We Are Social globally, releasing a new influencer-led campaign for the Galaxy S24 Ultra with the independent agency in 2024.
In a statement to Mumbrella, a Samsung spokesperson said: “Samsung Australia works closely with a team of great agencies across multiple marketing and media disciplines. As part of our usual process, we periodically review our roster to ensure we continue to drive the best outcomes for our business.”
Clemenger Group was contacted for comment.
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