Samsung, CHEP Network and News Corp Australia ‘join the flip side’

September 4, 2023 10:51

News Corp Australia’s Newsamp, Samsung and CHEP Network have partnered on a new campaign for the tech giant’s newest Samsung Galaxy Z Series phones, led by fashion media brand Vogue Australia.

The ‘Join the Flip Side’ campaign positions the Samsung Z Series, in the context of generation Z fashion, as ‘the ultimate accessory’. The centrepiece of the campaign is a bespoke magazine, Miz Vogue, which has been inserted into the September issue of Vogue.

It celebrates the next generation of talent, including Australian singer and online sensation Mia Rodriguez.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Campaign Catherine Shen CHEP Network Christine Centenera Lou Barrett Mia Rodriguez Samsung Vogue Australia

1 COMMENTS

A 4 Sep 23

How many Gen Z’s read Vogue?

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Samsung, CHEP Network and News Corp Australia ‘join the flip side’

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