Samsung collaborates with paper engineer for Galaxy S9 launch installation

Josie Tutty

March 4, 2018 9:45

Samsung Electronics Australia has launched an installation in collaboration with master paper engineer Benja Harney following the launch of its flagship Galaxy S9 and S9+ smartphones.

The window installation at the Samsung flagship store on Sydney’s George St features a paper-constructed dandelion which measures 1.5 metres in diameter and features over 90 ‘seed pods’. Up to 300 pieces of paper were used to create the display in a process that took more than two weeks.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics

Benja Harney Galaxy S9 installation Samsung

1 COMMENTS

Claire 15 Mar 18

I am wondering whether you know what other media Samsung is using to advertise the s9 in Australia? I am a masters student at UQ and my group is analysing their campaign but we are struggling to find information. We have seen it on TV and social media.

If you have any other ideas they would be greatly appreciated!

Thanks

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