Edelman retains Samsung PR account

July 20, 2017 11:19

Samsung Electronics has re-appointed incumbent agency Edelman as its PR agency of record, Mumbrella can reveal.

Incumbent agency Edelman held the account since 2010, winning the account from Weber Shandwick.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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Edelman PR Samsung

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