Samsung seeks new CMO as Philip Newton steps down

May 25, 2017 3:31

Samsung Electronics has launched the search for a new chief marketing officer after Philip Newton announced he will leave in August.

Newton joined Samsung from Ben Q in 2009 and has held a number of different roles with the electronics giant including business-to-business and director of TV and audio visual.

Samsung promoted him to the head marketing role in July 2015 and the company has credited him with a significant lifts in sales and driving an important partnership with Netball Australia which asked Australians to ‘Rethink Role Models’.

Newton said working with Samsung had been a career highlight.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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