Sarah Harris joins Nova’s new Sydney breakfast lineup

Just hours before Nova revealed that a third member of the new look Sydney breakfast team, Nova network’s group programming director Brendan Taylor revealed the strategy behind the major Sydney and network changes launching next Monday, February 9.

The new addition to the Sydney team is former co-host of Network 10’s The Project, Sarah Harris. After a media career spanning more than 25 years across the Seven, Nine and 10 networks, as both a news reporter and presenter, Harris is joining Ricki-Lee Coulter and Tim Blackwell’s new Nova Sydney show as their newsreader.

As Mumbrella confirmed last week, the changes across the Nova stations this year, including the Sydney breakfast and network drive program flip from February 9, represent a big roll of the dice for a brand where change is kept to as minimum.

Speaking to Mumbrella about the shake-up, Taylor said: “Consistency is what sets us apart from our competitors. We don’t make changes lightly or reactively. What we will launch next Monday is about longevity and it’s about anticipating the right time and the right ways to evolve and set us up for the future.”

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