Sasha Firth departs Y&R Sydney as MD while Katie Dally joins as GM

The managing director of Y&R Sydney, Sasha Firth, has departed the agency after two years, Mumbrella can reveal.

As part of a wider change to the WPP company’s management structure, Katie Dally has joined as general manager.

Firth was promoted to the managing director role at Y&R Sydney in 2016 from her previous role as its executive director. She had previously been a managing partner of independent ad agency Happy Soldiers and GM of Iris Sydney.