SATC’s Book Them Out campaign asks domestic tourists to support bushfire-affected Kangaroo Island and Adelaide Hills
The South Australian Tourism Commission (SATC) has launched a campaign to encourage domestic tourism to the Adelaide Hills region and Kangaroo Island following the bushfire crisis that ravaged the areas.
The Book Them Out campaign began over the weekend with SATC’s executive director of marketing, Brent Hill, posting on LinkedIn yesterday to promote that 2,500 hectares of Kangaroo Island remains untouched with beaches, small businesses and wineries needing tourists to revive the region.
According to Hill’s post, the TVCs were all shot over the previous weeks, and the campaign has been turned around by creative agency TBWA and media agency Wavemaker.
Congratulations to all involved! A remarkable campaign pulled together and executed with speed and empathy.
Will surely be one of the most meaningful campaigns of 2020.
I would like to come and physically help but can’t work out how to do this without getting in the way