Savage Counsel – winning pitches

Chris Savage tackles your career and agency dilemmas in his weekly Encore advice column.Chris Savage

Hi Chris,

It seems we have to increasingly pitch for everything. Even with existing clients, we’re now expected to pitch ideas, competitively, for every project. We’re winning about two out of five of what we’re pitching for. It’s a huge burden on our time and budgets. What is your secret to winning a pitch presentation? How do we make sure our presentations are a knockout?

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