Savage counsel – having an X factor

Each week in Encore, Chris Savage tackles your career and agency dilemmas. This time he talks about finding your company’s X factor.

Hi Chris,

My agency has been in business for 15 years. We’re doing okay but it seems to be getting harder to stand out from the crowd and win our fair share of work. In your experience, what is the key to ensuring your agency remains relevant?

Good question. The answer might shock you. To succeed in business today, you have to do something dramatically different. Don’t do it, and die. Seriously.