‘Save big this Black Friday’: New cummins&partners campaign flags biggest projected bushfire season this summer

November 24, 2023 9:26

This Black Friday, cummins&partners and The Bushfire Foundation are urging Australians to reconsider what they could be saving and reminding consumers that it coincides with the biggest projected bushfire season since the 2019-20 Black Summer fires.

The campaign uses the format of a typical Black Friday retail spot, but instead with the visual of what appear to be bushfire-affected items.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.