Say hello to cross-border creativity and the agencies making it happen

When push comes to shove in crafting your next campaign, who do you want in your corner? Keir Maher believes those with the power to adapt and move fast have the advantage in today’s connected world.

Five years ago, if you’d suggested to your boss that all staff should work half their week at home, I reckon you’d have been met with raised eyebrows.

But things have changed fast and employers have come to see hybrid work not just as something that’s viable – they’re now viewing it as genuinely advantageous.

This shift in how many in our industry are operating is just one reason why indie agencies have shone so brightly over the past few years.

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