Say Yes Australia mulls what to do next, “no second thoughts” about Cate Blanchett
Cate Blanchett has not been ruled out from featuring in a follow-up campaign to back the carbon tax, despite the ad having received bad press this week.
Dae Levine, head of communications at Greenpeace, one of the organisations behind the Say Yes Australia campaign, told Mumbrella that she had “no second thoughts” about Blanchett’s role in the campaign.
However, she admitted that she hadn’t expected such negativity towards the Melbourne-born Oscar winner, who has been dubbed ‘Carbon Cate’ by the media.
While I’m no fan of the campaign, (or it’s message, just my personal view), I do agree that it certainly got people talking and made front page news with the backlash. So the old ‘any attention is good attention’ does apply in this case, so well done I guess.
Now that’s a back handed compliment if I ever I have heard one. Cheers Bucks (I guess:-) )
“On not using of the word “tax” in the ad, and using “price” instead, Levine explained: “When you use the word ‘tax’, people have a rational expectation that this will mean money coming out of their pay cheques. But the price on pollution won’t be paid in a direct tax – that’s how opponents have tried to sell it. It’ll come from the country’s biggest polluters.”
So..how are they going to enforce that the ‘biggest polluters’ – despite carbon dioxide not being pollution..don’t pass down the ‘price’?
That’s right…the worrying thing about this is the passing down of the price to consumers.. I like the idea behind the campaign, though i sincerely hope it achieves the goals it set out for itself.