SBS content supremo Matt Campbell departs for Shine weeks after top job goes to outsider

Tim Burrowes

July 5, 2011 10:54

SBS has seen one of its first major management defections since the surprise appointment of Michael Ebeid as the broadcaster’s new boss.

Matt Campbell, SBS’s director of television and online content, is to become the new MD of TV production behemoth Shine Australia and New Zealand.

Campbell joined SBS seven years ago as head of programming, and took on his larger role in 2006.

At the time of the appointment of Ebeid – previously the ABC’s director of corporate strategy and marketing – industry speculation suggested that senior SBS staff would be unhappy at an outsider being brought in over their heads.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

J Spencer 5 Jul 11

Congratulations to Matt. SBS is a sinking ship, well done to him for getting out before it goes under.

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sbs insider 6 Jul 11

yes, congratulations to Matt as he is one of the main reasons SBS is a sinking ship. the rats always jump and float off to nibble on another piece of flotsam

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