SBS to post first episode of The Family Law on Facebook in attempt to generate social buzz

January 4, 2016 2:01

SBS will post the first full episode of its new TV show The Family Law on Facebook ad free as it attempts to build social media buzz around the show ahead of its TV launch next week.

The multicultural public broadcaster claims it is the first time an Australian scripted production has debuted premiered a full episode on the social media platform. Last year Seven debuted the X Factor on the Facebook.

Viewers will be able to view the first episode of the production, which is based on author Benjamin Law’s memoir, on Facebook from 5pm on January 8 until midnight January 10 in full and without any advertising.

SBS Director of TV & online content Marshall Heald said: “As audiences move more freely between platforms and devices, we as a broadcaster have to move with them. We are constantly looking for new and innovative ways to bring SBS content to all Australians, and Facebook offers such a unique one-to-one viewing experience.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics