SBS drafts Jemma Enright from Davinci
Jemma Enright has been appointed to lead SBS sales.
The announcement:
SBS has appointed Jemma Enright to head up advertising innovation for SBS Sales in the role of National Manager, Client Solutions.
Enright will be responsible for developing multi-platform activations for brands across SBS and SBS partner assets. She will work closely with agencies and marketers to ensure their SBS campaigns add value to their communication plans and deliver on business objectives.
A great talent moving in to an interesting and awesome sounding role.
Well done to Gemma and SBS, can’t wait to see some amazing things happen.
Errr, hang on – if SBS is being touted as a “low clutter media environment”, but this job is about increasing advertising by finding new “communication solutions for advertisers” and “finding the natural link between the SBS brand, our content and our clients’ brands”, then doesn’t that INCREASE the clutter?
It all just sounds like marketing-speak for “we want to find new ways to flog more advertising, especially in places where we don’t have it already.”