SBS expands its partnership with Xandr on sell side platform

June 3, 2022 9:03

Xandr announced that Special Broadcasting Service has expanded the use of its sell side platform to include Prebid Server Premium, which offers server-side header bidding across all formats and channels, including digital video and Connected TV inventory.

Mark Serhan, commercial director, Australia at Xandr

The announcement:

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Topics

Lee Callagher Mark Serhan Prebid Server Premium SBS Special Broadcasting Service Xandr

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