SBS first site to move to video audit as it also switches off autorefresh
SBS has become one of the biggest media brands yet to switch off autorefresh in order to qualify for an online audit from the Audit Bureaux of Australia.
And SBS is to be the first to have its online video audited too.
SBS’s national manager of online Guy Burbidge said: “The green tick means we stand by the audience delivery of our sites and our advertisers will get true value and absolute confidence in the integrity of our data. For us it’s not simply a numbers game as we offer unique, premium audiences on our sites.”
Sites that autorefresh – where content and ads are reloaded on pages every few minutes – are ineligible for ABA recognition. Most SBS pages had already had autorefresh removed, but the final few were switched off in order to qualify.
Great work SBS and Guy … everyone talks about digital being truly accountable, now this is becoming closer to a reality. Will be interesting to see how long it takes (if at all) for the other major portals to follow.
with regards to auto refresh, most of the big portals already have, I think Ninemsn and Yahoo! did this a few months ago. Fairfax and News still haven’t though
Let’s see if the agencies actually put their money where their mouths are by penalising unauthorised sites. Seeing as most have deals in place with the big publishers, I would suggest this is all talk as they are contractually obliged to spend with them.
jim, ninemsn still uses auto-refresh code (on the main homepage as an example).
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Congratulations to SBS for being the first of the TV broadcasters to earn the ABA green tick!
can’t stand fairfax media’s autoload of videos as well!!!
Move on please.
Go innovate. Do some great work. Do anything, just stop whinging.