SBS’ online specialist Ben Naparstek to join Edelman as content and digital director
PR firm Edelman Australia has recruited Ben Naparstek, SBS’ head of editorial, online and emerging platforms, as the agency’s content and digital director.
Naparstek, former editor of Fairfax’s Good Weekend magazine, joins Edelman after almost two years at SBS, where he led 30 content producers, including the innovation unit Digital Creative Labs, as well as overall strategy for the SBS online network.
