SBS raises marijuana debate with plants getting gassed or grown in Sydney and Melbourne
SBS is promoting its upcoming debate on its Insight show on whether medicinal marijuana should be legalised with a portable display allowing people to grow or gas synthetic marijuana plants.
The debate is set to be screened on October 7, with the broadcaster promoting it with the portable stand, which is currently in henry dean Plaza near Central Station, and moves onto Melbourne’s Federation Square later this week.
It has been created by SBS’s creative agency Naked Communications, and allows people to either fertilise the fake plants, or spray them with pesticide, by voting yes or no to the question ‘Should marijuana be legal?’, with the plants growing or dying depending on the results over the week.
People can vote by text, Twitter or the SBS website.
SBS director of marketing Amanda McGregor said: “The marijuana debate is a hot topic at the moment and SBS is continuing its role facilitating national conversation by reaching out beyond the program and asking Australians to join the debate. The marketing campaign and activation is a creative, cost effective way for SBS to invite audiences to engage with the program about this much debated subject.”
Naked Communications CEO Carl Ratcliff said: “The idea of a billboard that updates in real time via social media and SMS text is such a simple and elegant idea and able to provide live intelligence into an evergreen debate: should cannabis be legal or not?”
There will also be tactical ‘coming soon’ posters in vacant shop windows in Sydney and Melbourne saying they could become marijuana related businesses like hydroponic suppliers, and asking people to vote. There will also be digital banner ads complementing the executions.
The mobile billboard was created by Habitat Media.
Awesome work from naked & well done SBS for being brave enough to support the big idea.
#YesToPot
We’re light years behind on this issue…
A spliffing good idea!
Perhaps the ad industry should put a stall opposite asking “should cocaine be legalised?”
Then agencies and clients can be invited to vote by either blowing the powder off the table or snorting it.
Yes make it legal prohibition has failed and has cost tax payers billions of dollars , it is a no brainer to pretend that prohibition works.
It’s time for this country to act as a grown up nation and do the right thing
Michael
Agency Person..you’ve obviously snorted too much yourself..grow up and involve yourself maturely in the debate or not at all..i’m guessing you have never suffered from chronic pain..PLONKER !
dodgem8… I’m guessing you’ve never suffered from chronic fatigue…PLONKER !
Yes legalise and stop the underground dealers
Agency Person..
i am a sufferer of 7 years..and get your own lines..PLONKER 2..ever heard of plagiarism ?..hope you are not any agency creative..maybe go and skin up and open your mind..
would be a great idea
Could solve a lot of problems
The fact America is further ahead in most technology and they have proved it has medical use, why arnt we asking them for their information? to show our government, it can make business and alot of money for locals etc also wipe our deforestation, hemp can do alot and the major fact is people are free, they will do it anyway, stop the bs. What would you rather a room full of out of control drunks or a room full of stoners, watch the female abuse drop, street violence stop, police abuse stop. You are not going to stop a human from doing what they want to to a certain degree so you mo-swell legalize it.
If it helps the millions suffering with chronic pain, there is only one answer!!! It’s a big YES from me.
Medical marijuana, not recreational pot. Please educate, don’t sensationalise. People are suffering from unspeakable pain and a lifetime of disability because of the ignorance of some. SBS please step up and explain what this debate is really about.
For a clean atmosphere, free of stinky smoke, no to legalisation and also,a total ban
of tobacco. Our lungs need OXYGEN, not stinky smoke.
I totally agree with medicinal marijuana as I have a younger sister who suffers from severe epilepsy. Little confused as to what we are even debating, with so much clear evidence marijuana can be an extremely effective natural treatment for people suffering in pain.