F.Y.I.

SBS rebrands with mercator map featuring across news and current affairs programs

February 19, 2014 11:16

SBS has undertaken a brand redevelopment which will see the ‘Mercator Map’ featuring across the stable of news and current affairs programs.

there are new logos for SBS World News, Insight, Dateline and The Feed with changes to their openers and graphics packages.

SBS director of marketing Helen Kellie said in a statement: “This rebrand has been part of a journey to get to the core of what SBS represents; its beliefs and values and then creating a consistent hallmark which we could integrate across the business.

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