SBS restructures its marketing department

SBS has drafted Westfield’s Ola Kay and internally promoted Nicki Martin into senior marketing roles. The announcement:

SBS today announced a new internal marketing structure and staff appointments to more effectively target SBS’s core audiences.

Former Westfield Group Marketing Manager for Community, Ola Kay will take on a newly created Marketing Manager role, with responsibility for planning and managing the marketing communications for two of SBS’s key segments: Cultural Information Seekers and World Sports Fans.

SBS Communications Manager Nicki Martin also steps into a Marketing Manager role alongside Kay, focusing on the broadcaster’s younger audience segments Entertain Me’s and Cult Lads.