SBS reveals new brand positioning ‘a world of difference’

February 8, 2019 1:27

SBS has unveiled its new brand positioning ‘a world of difference, emphasising the organisation’s passion for diversity.

The broadcaster has also released a new promo which aims to reinforce SBS’s commitment to an inclusive and diverse society.

Sports commentator Lucy Zelić, Destination Falvour’s Adam Liaw and SBS World News reporter Janice Petersen all feature in television commercial.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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A world of difference Joy SBS television TV

1 COMMENTS

Nup. 8 Feb 19

Sorry. Doesn’t do it for me. Not PC enough.

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