SBS drops ‘seven billions stories’ tagline replacing it with “join in”
SBS is to launch a new tagline “Join in” replacing its previous brand of “seven billion stories and counting”, which the multicultural broadcaster has had for a number of years.
The campaign was developed in partnership with creative agency Joy, however SBS signed Naked Communications earlier this year meaning this is likely to be one of the last pieces of work Joy will undertake for the network.
https://www.youtube.com/watch?v=M9tKLEE3Gsg&feature=youtu.be
A little creative group in Western Sydney does it so eloquently…
https://www.youtube.com/watch?v=CQlLDfKOV8A
What a meaningless unemotional tagline “Join in” is.
Perhaps SBS will soon “join in” with ABC.
SBS’s tagline could be ‘As Aussie as it gets’. This is the new Australia – deposition the other FTA channels as old school.
“Seven billion stories and counting” was one of the best tagllines in Australia. Join in is generic and try-hard
Join in, er, no I won’t.
What a horrendous waste of money – Tax Payers should storm the building.
SBS more like SOS.
I thought SBS stood for Sex Before Soccer….
Damn I was coming here to post they were going to “join in” with the ABC in Harris St but George beat me to it.