SBS unveils plans for what Michael Ebeid says will be the broadcaster’s ‘boldest, most distinctive year yet’

SBS has unveiled its programming slate for 2017 in what CEO and managing director Michael Ebeid has said will be the public broadcaster’s “boldest, most distinctive year yet”.

At the heart of the announcement is today’s switch-on of SBS Viceland at 4:00pm, which sees SBS2 favourites such as The Feed feature alongside imported shows such as Viceland’s Ellen Page and Ian Daniel’s Emmy-nominated exploration of LGBTQI cultures around the world in Gaycation.

viceland tv channel

Speaking to Mumbrella on the sideline of today’s event, Jay Rosenstock, Viceland international president, said Australia was also a top market they wanted to launch the TV brand into.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.