SBS2 to reveal relaunch plans
SBS TV boss Tony Iffland will reveal details of the relaunch of the SBS2 channel in Sydney on Wednesday.
The major overhaul will see the public broadcaster unveil the new programming line-up for media.
Iffland has already overseen a relaunch of SBS1 which now has themed nights – such as food on Thursdays – and analysts believe he wants to tidy up SBS2’s sporadic programming line-up which often competes, rather than differentiating, with the SBS1 mothership.
A spokeswoman for SBS described the second station’s current positioning as this: “SBS2 is aimed at the 25-54 audience and offers a deeper dive into some of the much loved genres SBS offers including documentaries (mainly history), sport, food and entertainment, as well as world cinema and drama often in foreign language.
Note that SBS’s channels are branded as “SBS ONE” and “SBS TWO”, not “SBS1” and “SBS2″/”SBS 2” as written in the article. Unless this shift is part of the re-brand?