SCA announces big senior commercial leadership changes
Southern Cross Austereo (SCA) has made some senior commercial leadership changes to bolster its WA offering ahead of the new year.
Robert Iannazzo is taking on additional responsibilities, now serving as executive general manager – Adelaide and Western Australia.
Iannazzo has been with SCA for over a decade, most recently as Adelaide’s head of sales and market lead. Overall, he has more than 20 years of experience in commercial radio, across various senior commercial roles.
“I am delighted to be expanding my remit to Western Australia, an area with enormous potential for our business,” said Iannazzo.
“SCA has an incredible suite of assets in WA, and I’m excited to work closely with our local teams to continue driving our strategy forward into 2025 and beyond.”
Additionally, Remi Barley has been promoted to general manager and head of sales for regional WA.
He has also been with SCA for a number of years in several senior commercial roles, most recently head of regional sales in WA. Prior to SCA, Barley spent eight years in the Tasmanian media market. He will report directly to Iannazzo.
Stephen Haddad, chief operating offer at SCA, said: “These appointments mark an exciting new chapter for SCA as we strategically strengthen our leadership in Western Australia.
“With Robert and Remi’s extensive experience, I am confident that they will drive our business forward and unlock new opportunities for both our clients and teams across 2025 and beyond.”
The promotions are effective immediately.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
commercial
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Remi Barley
Robert Iannazzo
sales
SCA
Southern Cross Austereo
Stephen Haddad
WA
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