SCA CEO Grant Blackley defends 2Day FM as competitors ‘throw stones’
The CEO of 2Day FM’s parent company has defended the radio station’s strategy, which includes three commercial-free hours in the mornings, and the recent introduction of a music-focused show in the key breakfast slot after numerous failed programs.
Asked by Mumbrella how he could justify turning away ad dollars in a declining ad market, Grant Blackley said his competitors had been throwing stones at the decision for months – but contended it was in fact paying off.
Blackley: We don’t take these decisions lightly
“I know our peers often call it out [and say] ‘They mustn’t be able to make money,’” Blackley said.
Something something talent pipeline…
Unusual to sell and lease back transmission site infrastructure. Stupid move really, in the end they become even further in the hands of other parties who can play them for sky-high rental costs. But short term gains always come at cost of longer term losses. And how can the company have arrived at such a deficit position without someone having noticed ? Perhaps upper management were asleep at the wheel? So now they would the axe to make it appear they’re acting in a fiscally responsible manner. Sure!