SCA continues ‘deep tech’ strategy to build ad personalisation

Steve Jones

November 11, 2021 1:10

Southern Cross Austereo (SCA) has taken an unspecified stake in US adtech company Frequency in a move the Australia business said will increase its ability to personalise audio ads.

SCA described it as a minority investment but did not disclose financial details.

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Steve Jones

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SCA continues ‘deep tech’ strategy to build ad personalisation

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