SCA digital boss: ‘mobile creative needs to improve’

June 13, 2014 11:18

Mobile panel at Mumbrella360 L:R Nielsen’s Stuart Pike, Facebook’s Helen Crossley, SCA’s Clive Dickens and Yahoo!7′s Paul Sigaloff.

The director of digital for Southern Cross Austereo has told a forum that the creative being used across the industry in mobile “is not as good as it could be”.

Clive Dickens last week told a panel on mobile technology and marketing at the Mumbrella360 conference that the mobile creative and retail experience was letting down everyone.

Speaking about the challenges facing him in his role at SCA in driving mobile take up and technology Dickens said: “The other thing we should be responsible for is improving the creativity of mobile advertising and the experience.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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