SCA ‘insulated’ from worst of slowdown as broadcaster makes fresh plea for reform

Southern Cross Media’s regional focus has shielded the company from the worst of the advertising slowdown over the past two months, its chief executive has said.

While audio revenues fell away in September and October the company’s “broad portfolio” protected it against the wider impacts caused by the lockdowns in New South Wales and Victoria, Grant Blackley said.

SCA chief Grant Blackley