SCA invests in SourseAI to improve listener insights and avoid ‘gut decision-making’
AI and machine learning decision augmentation platform SourseAI will be used across Southern Cross Austereo (SCA) radio and audio assets including LiSTNR to enable a hyper-personalised experience.
SCA is an early investor in SourseAI, and together with Aligned Equity, led the raising of $1.5 million in funding to help accelerate the development and scale of Sourse, which applies industry-specific machine learning models to the key decisions executives make every day.
SourseAI CEO Matt Jones said the platform is designed to remove “gut decision-making” across the media, telco and utility sectors.
