SCA must shed broadcast licences to get Seven merger over the line

The Australian Communications and Media Authority has given “prior approval” for the proposed merger between Seven West Media and Southern Cross Austereo — on the proviso that SCA divests a number of its broadcast licences.

ACMA notes that “when completed, the transaction will result in temporary breaches of the media diversity rules” in sections 61AG and 61AH of the Code.

In order for the merger to get the green light, SCA must divest 17 radio licences that would “result in an unacceptable media diversity situation”.

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