Features

SCA’s Dave Cameron on why talent is key to audience and dollars

Growth in audience shows engagement according to Southern Cross Austereo (SCA) head of content, Dave Cameron. And while audience growth might not correlate to share increases, he tells Mumbrella’s Olivia Kruimel, that engagement for breakfast radio “has never been stronger”.

Olivia Kruimel

April 20, 2021 9:53

At the start of the year, Dave Cameron unequivocally told Mumbrella that he would not touch the new breakfast line ups for two years.

Fast forward to survey two of 2021, and despite a dip for the Sydney lineup, he’s staying true to that commitment. “Unequivocally none” he tells Mumbrella. “We made all our changes last year. We move forward with consistency and confidence for all the changes that we made at the end of last year.”

Those changes are of course the Sydney 2Day FM new breakfast line-up Hughesy, Ed and Erin; Marty Sheargold in Melbourne and in Perth Pete, Matt and Kymba.

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Olivia Kruimel

Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.