SCA’s Grant Blackley on new shows during COVID, regional radio’s strength and what LiSTNR offers advertisers
Following the release of SCA’s latest financials, Mumbrella’s Zanda Wilson hears from CEO Grant Blackley about how the company turned a profit in H1 FY21 and how growth in digital audio led to the launch of its new LiSTNR offering.
“[There was] the opportunity for SCA to lead the industry out of COVID with [an] exciting and fresh new product when audiences are also going through their own lifestyle and habitual changes – and [it] was a good moment in time to seize this opportunity.”
Southern Cross Austereo (SCA) chief executive Grant Blackley is reflecting back on the decision to launch or revamp no fewer than six metro radio breakfast shows off the back of a COVID-impacted 2020.
SCA re-launched breakfast shows on 2Day FM in Sydney, Fox FM and Triple M in Melbourne, as well as Triple M in Brisbane. Plus, as part of a massive shakeup which included axing the ailing Hit 92.9, there are new shows on Mix94.5 and the newly launched Triple M station in Perth.
