SCA’s Hit Network and Triple M pull ‘insensitive’ songs as a result of bushfire crisis

Southern Cross Austereo (SCA) has made the decision to pull songs which could be considered ‘insensitive’ or ‘in poor taste’ for its Hit and Triple M networks nationally as Australia grapples with its ongoing bushfire crisis.

Songs with lyrics relating to fire or burning have been dropped from rotation, with Hit and Triple M head of music, Mickey Maher, saying the decision was made out of respect for affected communities.

Southern Cross Austereo will be pulling ‘insensitive’ songs during the bushfire crisis

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.