Scented advertising company launches Just Be Magazine

The first printed edition of beauty and fashion title Just Be goes on sale today, published by scented advertising company Reed Pacific Media.

The first edition of the quarterly contains 85 pages, with 115 pages planned for the next issue. On the outside back cover is an ad for online fragrance retailer Bonza Spice, which smells of roses.

There will be a maximum of three scented ads per issue. “Any more would confuse the nose,” said Doug McNamee, Reed Pacific Media’s retail manager.

Just Be Magazine has been published online since 2009, and McMamee said the plan has always been to take the title offline.