Schoolgirls to be given make up lessons by cosmetics brand
High school girls are set to receive lessons in putting on make up in an in-school initiative sponsored by a cosmetics brand.
Fashion Roll Call describes itself as “an entertainment and educational in-school program aimed at inspiring high school students around Australia”.
Among the sponsors of the seven week tour, which starts next July, are NP Set Cosmetics. It will feature a tour of 32 all girl high schools in Sydney, Melbourne and Brisbane and feature a lunchtime fashion parade.
According to an announcement from Fashion Roll Call: “Students will also have senior make up artists from NP Set Cosmetics on hand to take them through a make up workshop with models supplied by Chadwick.”
Smells a bit like ‘The Coke Dude’
Reminds me of this Simpsons episode:
Troy: Now, turn to the next problem. If you have three Pepsis and drink one, how much more refreshed are you? You, the redhead in the Chicago school system?
Girl [her face appears picture-in-picture]: Pepsi?
Troy: Partial credit!
A church was doing that in the northwest and was hammered in the press…what’s the difference with this one
Which school would be crazy enough to let them in? I reckon its asking for trouble.
This seems pretty dubious ethically- “engages with a captive teenage audience in schools” – might better be expressed “holds hostage a teenage audience.”
What happened to permission marketing?
Anyway, must dash, off to flog push-up bras to seven year olds….
that’s fantastic. I just hope they get their act together quickly and roll out a Tight Lycra Tour to our primary schools. You can never start too young.
Duff Man says learning proper ettiquette is gooooood!
Just like spelling etiquette properly is goooooood!! 🙂
This is wrong on so many levels! Like kids in high school dont have enough pressure from the media.
NP, Chadwick Models, Whitehouse Institute of Design, social networking site Habbo and Girlfriend Magazine – Disgraceful!!
Will they be training boys to use make up to successfully bag a top job too?
A great many parents do not want their daughters exposed to more authority figures whose basic job is to tell their girls that they don’t look good.
Isn’t the amount of pressure young girls are exposed to in the media – fashion, films, photographs – to look impossibly thin, glamorous and airbrushed too much already?
Why aren’t we trying to go the opposite way and teach our girls that they are just fine as they are?
Who teaches the boys that their faces need enhancing? That they aren’t good enough as they are?
As the parent of a teenage girl and a teenage boy, I can tell you society is already very unbalanced in its messages to vulnerable kids.
Stop this nonsense before it takes hold.
Shirley
The all girls school I went to didn’t allow student to wear makeup to school…. secondly.. young girls are under enough pressure as it is comparing themselves to their peers, why add a bunch of professional models into the mix?
What we should be doing is pumping up their confidence by using the girls themselves as models!
First KFC sponsoring a school concert on Australian Idol and now this. No matter how you dress this up its marketing to kids! Wrong
What the hell, cover them in muck i say, it’s great for all the ancillary spend from clogged pores, suppurating acne, lowered self-esteem and new purchases to make them feel better. Who’s the sponsor David Jones? Clinique? Revlon? (i love google searches, you can be a hermit and yet find any brand name in the world). You really have to encourage young people to spend more and more otherwise how else will all the rich baby booming capitalists support their expensive retirements?
School girls… gigidy gigidy… all right.
With my parent hat on for a sec: I sure hope the school asks the parents via the usual permission note system, for all sorts of reasons – you know, privacy, OHS, general idea that schools are not about commercial interests. I would NOT countenance this (pardon the pun).
Silly old me … here was I thinking kids went to school for an education.
Wrong target market people! Pitch this concept to primary schools because high school girls already know how to put on make up and pose like models – duh! Why not give high schoolers something more useful like cosmetic surgery demonstrations so they can get that breast augmentation in time for the school formal. Or is that the next phase of this cunning plan?
Reminds me of the Sarah Silverman skit where she says that little girls should really look up to strippers – if only for the fact that they get their #holes waxed. After seeing the comments posted about the Kettle (was that the brand? I can only remember the breasts) Chips ad, I think it’s good that girls are finally learning what really matters.
Yet another great example of the early sexualisation of our kids with the help of media and marketing! as adults we need to make better decisions in this area – our kids should not be a captive audience in school to PR and marketing. Especially in an area that will help them question their looks and self worth which this will no doubt help do.
Quagmire has my vote.
Remind me – this is 2009? I haven’t slipped through a crack in time to 1969?
I know what you mean, ToniM. When I left high school in 1974 I ‘did secretarial’ at TAFE. We had Grooming & Deportment to prepare us for office life. I am sure lots of little girls used Revlon for years after that. 🙂
Mind you, the difference was, we had left school, and it was part of secretarial school, preparation for the workforce.
This push to get it make up classes into high school is premature and sends a very poor message. Why are we telling our young women they must wear makeup? The guys are by default encouraged to believe they are perfect just as they are, while women need to change their appearance with make up so they will look ‘right’ or ‘good enough’.
That is just plain wrong on so many levels the mind boggles that the Dept. of Edu. could even consider it.
Um… this is totally fucked. I’m morally outraged enough to use the word ‘fucked’.
This is just so horrendous on so many levels … if there is a need for something it’s etiquette and grooming & deportment … I’m more shocked that schools consider this education. Is nobody NOT paying attention to all the ‘chatter’ about photoshopping. Girls need to know that they are okay the way they are.
Just appalling!
Yes, it does sound like the evangelical outreach program that was going on in schools a few years ago. This is going to result in more of a stink because it’s more of a straightforward corporate pitch – none of the mollifying ‘but at least it’s teaching ‘ here.
Countdown to outraged Today Tonight story in 5…4…3..