Schwartz Media’s 7am and TOFOP’s Wilosophy podcasts leap into top ten for monthly podcast ranker debut
The top ten of Commercial Radio Australia’s (CRA) Australian Podcast Ranker has taken on a new look for December as more independent publishers join the lineup. Schwartz Media’s daily news podcast 7am has debuted into fourth place, while TOFOP Productions’ Wilosophy with Wil Anderson has nabbed tenth.
The new additions however haven’t managed to upset PodcastOne’s Hamish and Andy which held onto the top spot it has secured for three of the four reports released to date.
In second position was News Corp Australia’s The Lighthouse, which rose five places. The podcast follows the disappearance of Theo Hayez in Byron Bay and debuted into seventh place on the last ranker.
Is this ranker really relatable when some of the big players like Mamamia + Acast are missing?
Yes, 100% it’s relatable and it’s giving agencies and buyers a real look into the content available in the Australian podcast market.
If it hasn’t happened already, it will only be a matter of time until agencies ask publishers who are not in a ranker to join so they can ensure the content they are buying is measured to the same level as all other publishers.
So why not release the numbers and not just the rank?
No judgements or comparisons can be made, and anyone using this to justify ad expenditure is crazy.
Well done to Schwartz and their partners on this win, it’s a great podcast.