Schweppes hunts for new head marketer as McKinna departs for new horizons

McKinna says Cool Ridge relaunch was a highlight

Drinks giant Schweppes is seeking a new head of marketing after present general manager of marketing Troy McKinna stepped down.

McKinna held the role for four years, overseeing the successful relaunch of the Cool Ridge water brand. He is also credited with changing the way Schweppes works with and remunerated agencies.

McKinna said it had been a challenge to develop a new way of working with agencies but he felt he was leaving the brand in better shape.