Scoot appoints Edelman Australia as PR agency of record

Edelman Australia has been appointed PR agency of record for Singapore Airlines’ low-cost brand Scoot.

The appointment follows a competitive pitch process which took place at the end of 2019. Work began on the account this month.

Scoot is continuing to expand its global network beyond Asia

Edelman’s remit will include reputation management and media strategy, and it has been briefed with increasing Scoot’s market share of voice amongst low-cost carriers in Australia.