Scott Muller joins SCA in new head of insights role
Respected radio programmer and consultant Scott Muller has been tapped by Southern Cross Austereo (SCA) to lead the radio network’s content insight strategy in a newly created role.
Muller will become head of content insights at SCA, which will see him lead the delivery of research-driven, practical, and relevant insights across all SCA’s audio assets to the content leadership team.
Muller will also work alongside the SCA iQ team, to help generate insights in inform content-related decision making, across the Hit and Triple M networks, as well as LiSTNR. He will report directly to SCA head of corporate strategy
