Seafolly collaborates with Aussie band Panama in swimwear launch

Beachwear brand Seafolly has collaborated with Australian band Panama in a music video inspired by The Monkeys to showcase the swimwear brand’s 2014 collection.

Set to Panama’s song Stay Forever, the story follows a group of girls living in the Northern Hemisphere who are suddenly drawn into the water, where they make a “magical underwater migration” back to a secluded Australian beach.

The Monkeys approached record label Future Classic with the idea which was then developed byDaniel Askill, the director behind Sia’s recent ‘Chandelier’ song.